Pinster: Analytics for Pinterest

Pinster

Have you heard of Pinster? It’s an all-Pinterest analytics tool. It pulls information straight from your Pinterest account and displays it at an at-a-glance overview. Examples of metrics you can see include your best pins of the month, your worst boards, best times to post, and so on. Continue reading “Pinster: Analytics for Pinterest”

Facebook Best Practices

I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!

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1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!

2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:

  • Photos
  • Videos
  • Links
  • Questions
  • Fill-in-the-blank questions

3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.

4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.

5. Add Facebook in Your Email Signature

6. Comment (Thoughtfully) on Other Pages as Your Page

7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!

8. Advertise!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.

9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.

Pinterest, A Love/Hate Relationship

There are many things about Pinterest that I love, so I won’t list them here. It’s addicting, it’s fun, it’s hedonic. Whatever. There ARE a few things about Pinterest that drive me crazy! Of course, I know it is usually the fault of the posters, but I like focusing my blame on the social network itself.

  • Diet Hypocrites! Do you want to make me fat or make me skinny? First you show me hundreds of delicious recipes for extravagant desserts and dinners…and then turn around and tell me 100 ways to work my abs without crunches! What do you want from me?
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  • Teasing: You show me adorable outfits, and when I click on the link, it just takes me to a stupid blog with the photo. No way to purchase said outfit…just a blog with the photo.
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Hello. My name is adorable outfit. Ha ha ha, you will never find me!
  • Someecard Abuse: Those Someecards that are constantly being pinned. There’s a new create-your-own feature which allows un-funny people to take a hilarious concept, create inside jokes, and make someecards incredibly unfunny.

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  • Fitspiration/Thinspo: Okay this just makes my blood boil. Annoying fitness-inspiration quotes that usually make no sense, and usually feature disgustingly skinny models:
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I don’t deserve what? To look like I haven’t eaten in two weeks? Thanks, but no thanks.
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Oh really? I’ll be the judge of that.

Okay enough complaining. You know I love my Pinterest. These were just a few things that irk me about it and sometimes can drive me away. Do you have any Pinterest pet peeves?