For those ladies (and gentlemen) who can’t get enough beauty products and social media, I introduce to you Trainca.se. Continue reading “Trainca.se: The Social Network for Beauty Mavens”
Have you heard of BAZAAR social? They are described as “Facebook’s first fixed-price lifestyle auction.” They host fixed-priced auctions every Sunday at 8:00pm CST and Wednesdays at 12:00pm CST. Some of the items they offer include women’s accessories like jewelry and bags, as well as lifestyle products like stationery and coasters. Continue reading “BAZAAR social: a Socially-Powered Fixed-Price Auction”
Have you heard of Pinster? It’s an all-Pinterest analytics tool. It pulls information straight from your Pinterest account and displays it at an at-a-glance overview. Examples of metrics you can see include your best pins of the month, your worst boards, best times to post, and so on. Continue reading “Pinster: Analytics for Pinterest”
The Shift to Visual Social Media: Continue reading “The Shift to Visual Social Media [Infographic]”
Today I discovered a cool new social “network” (or maybe social network aggregator) called RebelMouse. Here, you can connect your Facebook, Twitter, Pinterest, Google+, and other networks to give you a streamlined dashboard that looks very similar to Pinterest. Continue reading “RebelMouse: Combine Your Social Networks Visually”
I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!
1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!
2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:
- Fill-in-the-blank questions
3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.
4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.
5. Add Facebook in Your Email Signature
6. Comment (Thoughtfully) on Other Pages as Your Page
7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.
9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.
As a social media nerd, I like to geek out on certain tools and apps that help me do my job better and faster. I am currently a manager of over ten clients’ social accounts for the marketing firm I work for. I find myself switching back and forth between profiles, constantly having to log in and out.
I recently discovered a tool called Sprout Social that holds all your accounts in one place. It also logs all notifications across all accounts in one place, lets you respond to comments and engagement straight from the tool, and allows you assign tasks to yourself or other users. You can schedule posts from any social profile (similar to Hootsuite). One of my favorite parts is the at-a-glance easy-to-understand reporting that it offers.
So far I am very pleased with the app, and can see this as an extremely useful tool for my job. I will continue to update on the tool as I learn more about it.
Want to give Sprout Social a try? They offer all of their plans free of charge for 30 days.
There are many things about Pinterest that I love, so I won’t list them here. It’s addicting, it’s fun, it’s hedonic. Whatever. There ARE a few things about Pinterest that drive me crazy! Of course, I know it is usually the fault of the posters, but I like focusing my blame on the social network itself.
- Diet Hypocrites! Do you want to make me fat or make me skinny? First you show me hundreds of delicious recipes for extravagant desserts and dinners…and then turn around and tell me 100 ways to work my abs without crunches! What do you want from me?
- Teasing: You show me adorable outfits, and when I click on the link, it just takes me to a stupid blog with the photo. No way to purchase said outfit…just a blog with the photo.
- Someecard Abuse: Those Someecards that are constantly being pinned. There’s a new create-your-own feature which allows un-funny people to take a hilarious concept, create inside jokes, and make someecards incredibly unfunny.
- Fitspiration/Thinspo: Okay this just makes my blood boil. Annoying fitness-inspiration quotes that usually make no sense, and usually feature disgustingly skinny models:
Okay enough complaining. You know I love my Pinterest. These were just a few things that irk me about it and sometimes can drive me away. Do you have any Pinterest pet peeves?
Originally posted by Social Commerce Today:
Understanding why people share stuff in social media is key to unlocking sales in social commerce; social media communicates social influence and social influence creates social sales. And a new study by Harvard psychologists Diana Tamir and Jason Mitchell has just found out why we share – it’s the mesolimbic dopamine system.
Bypassing the neurobabble (read the study here), what the study found was that the area of the brain responsible for outputting the ‘pleasure chemical’ (the neurotransmitter dopamine that makes us feel pleasure) is activated when we talk about ourselves. Which is probably why 30-40% of everything you ever say will be about you. Your Mesolimbic Dopamine System means you get a chemical kick about talking about yourself. It’s also probably why 80% of your social media output will be vanity posts about you. Talking about yourself is verbal masturbation and you’re addicted. You’re hardwired to spread your memes as well as your genes.
In a nutshell, the psychologists found this out by getting people to talk about themselves and then about others whilst having their brain scanned (fMRI) and then by getting them to do cognitive tests Bottom line? Lots of pleasure chemical when talking about ourselves, not a lot when talking about other. And if asked, we’d rather fill out an unpaid survey about ourselves than get paid to fill out a survey about facts or others. In fact, the premium we give on talking about ourselves over talking about others turns out to be $0.63. Our minds might want privacy, but our brains want self-disclosure – and we’re willing to pay for it.
So what does all this mean for social commerce? Simple, if you want to shift stock with social media get people to talk about themselves, not your products. Your product should feature, but it’s the support role, not the leading role.
I put my favorite part of the quote in bold because it’s important for social brands to be aware of this fact. Asking your followers questions about their favorite bands or foods is a great way to get them engaged. Right now, ModCloth is asking their Facebook followers to post a photo of them with their BFF for a chance to win a $75 gift card. Why does this work? People (especially ModCloth’s demographic) tend to be narcissistic and love posting photos of themselves.