For those ladies (and gentlemen) who can’t get enough beauty products and social media, I introduce to you Trainca.se. Continue reading “Trainca.se: The Social Network for Beauty Mavens”
Have you heard of BAZAAR social? They are described as “Facebook’s first fixed-price lifestyle auction.” They host fixed-priced auctions every Sunday at 8:00pm CST and Wednesdays at 12:00pm CST. Some of the items they offer include women’s accessories like jewelry and bags, as well as lifestyle products like stationery and coasters. Continue reading “BAZAAR social: a Socially-Powered Fixed-Price Auction”
I’m going to sound like I’m promoting ModCloth in this post, and technically you could say I am. When you click that link, you get a $15 coupon, and so do I. However, I’m really only writing about them because I see them as a leader in the social marketing industry. They do so many things right including: Continue reading “My Love for ModCloth”
The Shift to Visual Social Media: Continue reading “The Shift to Visual Social Media [Infographic]”
Today, Mark Zuckerberg revealed Facebook’s newest project: Graph Search–the ability to search within your social graph for specifics. Continue reading “Facebook Unveils Graph Search”
Find out what the best days are to post on Facebook, based on industry: Continue reading “The Best Days to Post to Facebook, Based on Industry”
I don’t know about you, but I absolutely love editing photos. I was lucky enough to find an awesome and FREE photo editor, thanks to Melanie Duncan of Entrepreneuress Academy. She gave a webinar on using Pinterest for business, and gave a quick tutorial on PicMonkey.
Here are some basic things you can do on PicMonkey:
- Change colors
And here are some of the more fun things you can do:
- Photo editing effects, similar to Instagram
- Enhancements such as teeth whitening, blemish-removal, makeup adding, etc.
- Text (with cute fonts!)
- Cute and fun clip art
- Seasonal add-ons (like Halloween fonts)
This is great for creating dynamic photo content for Facebook, Pinterest, etc. Remember, photos are one of the best ways to drive engagement on your social profiles!
I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!
1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!
2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:
- Fill-in-the-blank questions
3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.
4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.
5. Add Facebook in Your Email Signature
6. Comment (Thoughtfully) on Other Pages as Your Page
7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.
9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.
As a social media nerd, I like to geek out on certain tools and apps that help me do my job better and faster. I am currently a manager of over ten clients’ social accounts for the marketing firm I work for. I find myself switching back and forth between profiles, constantly having to log in and out.
I recently discovered a tool called Sprout Social that holds all your accounts in one place. It also logs all notifications across all accounts in one place, lets you respond to comments and engagement straight from the tool, and allows you assign tasks to yourself or other users. You can schedule posts from any social profile (similar to Hootsuite). One of my favorite parts is the at-a-glance easy-to-understand reporting that it offers.
So far I am very pleased with the app, and can see this as an extremely useful tool for my job. I will continue to update on the tool as I learn more about it.
Want to give Sprout Social a try? They offer all of their plans free of charge for 30 days.