Facebook Best Practices

I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!


1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!

2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:

  • Photos
  • Videos
  • Links
  • Questions
  • Fill-in-the-blank questions

3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.

4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.

5. Add Facebook in Your Email Signature

6. Comment (Thoughtfully) on Other Pages as Your Page

7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!

8. Advertise!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.

9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.

Facebook Photo App Launches

So this is what that whole Facebook buying Instagram deal was all about. Facebook has been in the works with this prior to the acquisition, and you can’t blame them for buying out their competition.

Today, Facebook released their new Facebook Phone App for iPhone. The app has received mixed reviews. Unfortunately, I do not own an iPhone, as I am of the Android persuasion. However, close friends of mine have tried it out and already seem addicted. Mashable says it’s “an Instagram clone — and a second-rate one at that.” One of the draws to the app is the ability to scroll through your friends’ feeds in photo-format. Instagram only allows you to see photos posted from the Instagram app, while the Facebook Camera app allows you to see all of your friends’ photos posted to Facebook. In my opinion, if you are going to release a new app that already exists in many iterations, try to create one that adds a unique selling point. Your copycat app won’t go far if you can’t even be as good as the original(s).