Awesome and Free Photo Editor for Social Marketing

I don’t know about you, but I absolutely love editing photos. I was lucky enough to find an awesome and FREE photo editor, thanks to Melanie Duncan of Entrepreneuress Academy. She gave a webinar on using Pinterest for business, and gave a quick tutorial on PicMonkey.

Here are some basic things you can do on PicMonkey:

  • Crop
  • Rotate
  • Exposure
  • Change colors
  • Sharpen
  • Resize

And here are some of the more fun things you can do:

  • Photo editing effects, similar to Instagram
  • Enhancements such as teeth whitening, blemish-removal, makeup adding, etc.
  • Text (with cute fonts!)
  • Cute and fun clip art
  • Framing
  • Textures
  • Seasonal add-ons (like Halloween fonts)

This is great for creating dynamic photo content for Facebook, Pinterest, etc. Remember, photos are one of the best ways to drive engagement on your social profiles!

 

Sprout Social Followup

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About a month ago, I started my 30 day free trial of Sprout Social, as I mentioned on September 17. It’s been over a month since I started using it, and I wanted to share more about it. 

I currently manage about a dozen clients’ social marketing. It’s very difficult to create social reporting for that many clients without spending a great deal of time that could be spent on other priorities. Sprout Social has made this part of my life way easier, by instantly creating social reports. It takes literally a minute to do, and I can send it to the client and be done!

Another part of Sprout Social that I like is the alerts. When someone engages with one of my clients’ social profiles, it shows up in my dashboard and I can either act on it or alert the client. This is much easier and less time consuming than logging in to each profile one-at-a-time and seeing the notifications. 

Lastly, I really like their Feeds feature. You can connect your RSS feeds and other social feeds into SS so you can stay up to date with any news in your particular industry. This is great for instantly curating content and syndicating to your networks.

Facebook Best Practices

I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!

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1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!

2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:

  • Photos
  • Videos
  • Links
  • Questions
  • Fill-in-the-blank questions

3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.

4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.

5. Add Facebook in Your Email Signature

6. Comment (Thoughtfully) on Other Pages as Your Page

7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!

8. Advertise!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.

9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.

Pinterest, A Love/Hate Relationship

There are many things about Pinterest that I love, so I won’t list them here. It’s addicting, it’s fun, it’s hedonic. Whatever. There ARE a few things about Pinterest that drive me crazy! Of course, I know it is usually the fault of the posters, but I like focusing my blame on the social network itself.

  • Diet Hypocrites! Do you want to make me fat or make me skinny? First you show me hundreds of delicious recipes for extravagant desserts and dinners…and then turn around and tell me 100 ways to work my abs without crunches! What do you want from me?
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  • Teasing: You show me adorable outfits, and when I click on the link, it just takes me to a stupid blog with the photo. No way to purchase said outfit…just a blog with the photo.
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Hello. My name is adorable outfit. Ha ha ha, you will never find me!
  • Someecard Abuse: Those Someecards that are constantly being pinned. There’s a new create-your-own feature which allows un-funny people to take a hilarious concept, create inside jokes, and make someecards incredibly unfunny.

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  • Fitspiration/Thinspo: Okay this just makes my blood boil. Annoying fitness-inspiration quotes that usually make no sense, and usually feature disgustingly skinny models:
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I don’t deserve what? To look like I haven’t eaten in two weeks? Thanks, but no thanks.
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Oh really? I’ll be the judge of that.

Okay enough complaining. You know I love my Pinterest. These were just a few things that irk me about it and sometimes can drive me away. Do you have any Pinterest pet peeves?

OMG CUTE: StickyGram Turns Your Instagram Photos into Magnets

Turn Instagram Photos into Magnets

How cute is this?? If you are an avid Instagrammer (like me), you are going to love this product. It’s called StickyGram. You can get your beloved Instagram photos printed on mini magnets! Instead of leaving your vintage-looking photo of a cupcake in the digital world, bring it into your kitchen by turning it into a magnet! I love this idea.

Pricing looks reasonable to me: $14.99 for 9 stickygrams and FREE worldwide shipping! This would be an adorable gift or just a cute way to decorate your fridge. I’m into photography right now, so a cute idea for me would be getting a magnet board for my room and pinning my printed photos on the board with these magnets. A little overboard? Maybe. I haven’t bought these yet, but I’m highly considering it. I just thought it was a little nifty product for social media lovers like me (and you)!