Facebook Ads Team: “We’re here to help.”
For those ladies (and gentlemen) who can’t get enough beauty products and social media, I introduce to you Trainca.se. Continue reading “Trainca.se: The Social Network for Beauty Mavens”
The Shift to Visual Social Media: Continue reading “The Shift to Visual Social Media [Infographic]”
Find out what the best days are to post on Facebook, based on industry: Continue reading “The Best Days to Post to Facebook, Based on Industry”
About a month ago, I started my 30 day free trial of Sprout Social, as I mentioned on September 17. It’s been over a month since I started using it, and I wanted to share more about it.
I currently manage about a dozen clients’ social marketing. It’s very difficult to create social reporting for that many clients without spending a great deal of time that could be spent on other priorities. Sprout Social has made this part of my life way easier, by instantly creating social reports. It takes literally a minute to do, and I can send it to the client and be done!
Another part of Sprout Social that I like is the alerts. When someone engages with one of my clients’ social profiles, it shows up in my dashboard and I can either act on it or alert the client. This is much easier and less time consuming than logging in to each profile one-at-a-time and seeing the notifications.
Lastly, I really like their Feeds feature. You can connect your RSS feeds and other social feeds into SS so you can stay up to date with any news in your particular industry. This is great for instantly curating content and syndicating to your networks.
I’ve collected and curated a list of tips to use when marketing on Facebook. Enjoy!
1. Connect With Other Page Managers
If you’re a local business, try connecting with a similar business to cross promote. For example, you own a sushi bar and you’re good friends with the ice cream shop next door. Partner up and talk about each other!
2. Share Original Content
This should be a given. Post interesting, engaging, and original content. Heck, post curated content. Just make sure it’s shareable. Here’s what to post:
3. Tag Your Page From Your Personal Profile
If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.
4. Link Your Profile to Your Page
Delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.
5. Add Facebook in Your Email Signature
6. Comment (Thoughtfully) on Other Pages as Your Page
7. Run a Contest
This will help you grow your profile. Apps like Wildfire have been very successful for me in the past, and are sure to give you a mega-boost in followers. Just be sure you have something to give away!
Try using Sponsored Like Stories. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.
9. Add a Like Box to Your Website
This is a MUST. If you are going to be social, make sure your site is too.
As a social media nerd, I like to geek out on certain tools and apps that help me do my job better and faster. I am currently a manager of over ten clients’ social accounts for the marketing firm I work for. I find myself switching back and forth between profiles, constantly having to log in and out.
I recently discovered a tool called Sprout Social that holds all your accounts in one place. It also logs all notifications across all accounts in one place, lets you respond to comments and engagement straight from the tool, and allows you assign tasks to yourself or other users. You can schedule posts from any social profile (similar to Hootsuite). One of my favorite parts is the at-a-glance easy-to-understand reporting that it offers.
So far I am very pleased with the app, and can see this as an extremely useful tool for my job. I will continue to update on the tool as I learn more about it.
Want to give Sprout Social a try? They offer all of their plans free of charge for 30 days.
How cute is this?? If you are an avid Instagrammer (like me), you are going to love this product. It’s called StickyGram. You can get your beloved Instagram photos printed on mini magnets! Instead of leaving your vintage-looking photo of a cupcake in the digital world, bring it into your kitchen by turning it into a magnet! I love this idea.
Pricing looks reasonable to me: $14.99 for 9 stickygrams and FREE worldwide shipping! This would be an adorable gift or just a cute way to decorate your fridge. I’m into photography right now, so a cute idea for me would be getting a magnet board for my room and pinning my printed photos on the board with these magnets. A little overboard? Maybe. I haven’t bought these yet, but I’m highly considering it. I just thought it was a little nifty product for social media lovers like me (and you)!
I found this awesome tool for creating infographics with ease: easel.ly. As you can see, I had a little too much fun and made a silly infographic with made up stats. You can add text, images, clip art, etc. It’s a lot of fun, and looks very professional. They have a ton of templates to choose from, or you can start from scratch. If you’ve tried easel.ly, comment and let me know what you thought. Have fun!
Disclaimer: I made these stats up, and was trying to be silly.