Facebook Unveils Graph Search


Today, Mark Zuckerberg revealed Facebook’s newest project: Graph Search–the ability to search within your social graph for specifics. Continue reading “Facebook Unveils Graph Search”

Promoted Posts on Facebook

Is your brand having trouble reaching all 147,294 fans? Finding that you’re getting less and less comments and likes every day? Facebook is now allowing brands to buy extra post exposure for the low starting price of $5. The price can go as high as $300 for a larger reach, but the concept is the same. According to Facebook:

“When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.”

As a social marketer, I find this to be very exciting, and I’m sure many brands will agree. However, as a Facebook user, I can see this being intrusive and annoying to many more than it will please. At this point, Facebook should be careful not to upset current users or investors.

Facebook Photo App Launches

So this is what that whole Facebook buying Instagram deal was all about. Facebook has been in the works with this prior to the acquisition, and you can’t blame them for buying out their competition.

Today, Facebook released their new Facebook Phone App for iPhone. The app has received mixed reviews. Unfortunately, I do not own an iPhone, as I am of the Android persuasion. However, close friends of mine have tried it out and already seem addicted. Mashable says it’s “an Instagram clone — and a second-rate one at that.” One of the draws to the app is the ability to scroll through your friends’ feeds in photo-format. Instagram only allows you to see photos posted from the Instagram app, while the Facebook Camera app allows you to see all of your friends’ photos posted to Facebook. In my opinion, if you are going to release a new app that already exists in many iterations, try to create one that adds a unique selling point. Your copycat app won’t go far if you can’t even be as good as the original(s).