Pinterest Introduces Rich Pins

Last week, Pinterest introduced an exciting new feature that allows the user to add rich content and information to their pins.

The three new types of rich pins include:

  • Product Pins: These will include important information connected to product linked pins such as price, availability, and where to buy. Here’s an example from ModCloth’s Pinterest:

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  • Recipe Pins: Have you come across a delicious-looking cupcake recipe on Pinterest and wanted to snatch the recipe without leaving Pinterest? Now you can! For food pins, the user now has the option to add the recipe right into the pin itself. This example comes from Pinterest’s Pinterest (so meta, right?):

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  • Movie Pins: Last, but not least, Pinterest is introducing movie pins. These include ratings, cast members, etc. See this example of Up:

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What’s next? I could see them doing craft/DIY and how-to instructions as well as infographic stats. What types of pins would you like to see? Let us know in the comments!

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