Facebook Unveils Graph Search

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Today, Mark Zuckerberg revealed Facebook’s newest project: Graph Search–the ability to search within your social graph for specifics.

Examples of items one may search for is “Which of my friends live in Austin?” or “pizza restaurants that my friends have been to in Austin, TX.” In reference to the latter, you can see that graph search could be very effective for business pages.

Overall rankings will be based on top search suggestions including people, Pages, apps, places, groups and suggested searches. The results are also based on data shared by a business and connections of the person searching.

Facebook urged business owners to “Continue to invest in your Page” by making sure it’s up-to-date.

For now, it is mostly focused on four areas: people, photos, places, and interests.

Here’s what it looks like:

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